Tag Archives: customer loyalty
Blog July 18, 2012

The fan vs. follower vs. community checklist

By

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” Fan, follower, or community member? In the past, I’ve interviewed people about whether they are enabling real community. Most of them have been in the commercial arena. Many of them want to create communities around their…

Read More Comments Off on The fan vs. follower vs. community checklist
Blog, Crash Course Live May 10, 2012

Rob Fuggetta on “Brand Advocates”

By

1:30 — Kristen Platt introduces Rob Fuggetta, author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. 1:31 — 1. Do you know who your brand advocates are? -You can find who your advocates are by paying attention to who are constantly posting in your social channels and talking about you. 1:35– 2. Are you giving…

Read More Comments Off on Rob Fuggetta on “Brand Advocates”
Blog, Crash Course Live May 10, 2012

Keynote: Southwest Airlines President Emeritus Colleen Barrett on how to inspire employees to earn love from customers

By

12:45 — Andy Sernovitz introduces author and Southwest Airlines President Emeritus, Colleen Barrett. 12:46 — Confesses that as a 67-year-old she just learned how to email. But she “gets” social media. 12:47 — Let’s have a conversation. People learn from conversations. 12:47 — The company has capitalized on the word LUV. But the term did…

Read More Comments Off on Keynote: Southwest Airlines President Emeritus Colleen Barrett on how to inspire employees to earn love from customers
Blog, Crash Course Live May 10, 2012

Spike Jones: How to create a fan community

By

10:15 — Cale Johnson introduces WCG‘s Group Director of Engagement, Spike Jones. 10:16 — 10:16 — 10:17 — Austin is the greatest place on earth. 10:18 — Community – The most misunderstood word on the internet. 10:19 —  Just because you throw up a site or get some likes on Facebook doesn’t mean you have…

Read More Comments Off on Spike Jones: How to create a fan community
Blog May 8, 2012

4 guiding principles behind Maker’s Mark’s amazing fan community

By

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] If you were setting out to start a fan community, you’d have a tough time finding a better model to follow than Maker’s Mark’s ambassador…

Read More Comments Off on 4 guiding principles behind Maker’s Mark’s amazing fan community
Blog, Books, Downloads April 27, 2012

“I Love You More Than My Dog” by Jeanne Bliss

By

Customer experience expert Jeanne Bliss shares how your collective decisions as a company reveal who you are and what you truly value.

Read More Comments Off on “I Love You More Than My Dog” by Jeanne Bliss
Blog April 24, 2012

How Headsets.com grew from zero to $30 million with word of mouth

By

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is entrepreneur Mike Faith, whose Headsets.com has grown from…

Read More Comments Off on How Headsets.com grew from zero to $30 million with word of mouth
Blog, Videos March 21, 2012

How to create a fan community, presented by Spike Jones

By

A fan community can be an incredible force for spreading love for your brand. When you bring people who genuinely love your product together, amazing things happen. In this class, word of mouth marketing pro Spike Jones sums up the key steps for building long-term, sustainable word of mouth communities. He gives advice on who…

Read More Comments Off on How to create a fan community, presented by Spike Jones
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More