The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet's eight simple steps.

WOM Action PlanIf you’re doing something worth talking about, it’s time to put a plan together to help the conversations happen.

This worksheet of ours will help you do it. We use it at training events to help folks create their first-ever word of mouth plans, and it’s something you can use today to get started on your own.

As you work through each of the eight steps, you’ll begin to rough out a plan that starts with easy and inexpensive actions and can grow into a complete word of mouth program. It’ll help you think about where to begin as well as the overall big picture.

Our recommendation? Start with the simple things you can do today with no team and no budget. As you start seeing success, then you can make it a little bigger next time. And a lot bigger after that.

Your ultimate goal: To make earning the love, respect, and recommendation of your customers a company-wide philosophy.

This action plan will help you think about:

  • Who to assign to what
  • How to start with the basics
  • How to experiment with different WOM techniques

Download this simple worksheet and use it every time you get ready to plan a new word of mouth campaign.

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