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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

Case Study: Boeing

4:30 — Erin McDaniel introduces Boeing‘s Communications/Social Media Director, Todd Blecher. 4:31 — 4:32 — “Why is Boeing using social media”? 4:33 — We are using it to raise brand awareness. 4:34 — “Text from Hillary” is based on a photo taken on a Boeing C-17. 4:35 — The founders road the wave of popularity…

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Case Study: Maker’s Mark

2:10 — Erin McDaniel introduces Doe-Anderson‘s President and CEO, Todd Spencer 2:11 — 2:12 — Bill Samuels, Sr. was the inventor of Maker’s Mark. 2:14 — “Anything that can be said about a good whiskey has already been said about a bad whiskey.” 2:15 —  In the beginning the market demographic we focused on are…

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Steve Farber on “The Radical Leap: Re-Energized”

1:30 — Erin McDaniel introduces Steve Farber, author of The Radical Leap Re-Energized: Doing What You Love in the Service of People Who Love What You Do. 1:31 — 1:32 –The study of creating cultures of leadership. 1:33 — The key element that separates an extreme leader from the rest is heart. 1:35 — Do…

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Andy Sernovitz: How to stay ethical and out of trouble

11:55 — Cale Johnson introduces WordofMouth.org‘s CEO, Andy Sernovitz. 11:55 — 11:56 — It’s all about trust. 11:57 — This is the basis that all your social media efforts are based on. 11:58 —  Disclosure – The difference between honesty and sleazery. 11:59 — THIS IS THE LAW! 12:00 — This is not a new…

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David Rabjohns: How to measure word of mouth

11:15 — Cale Johnson introduces MotiveQuest‘s CEO, David Rabjohns. 11:16 — 11:16 — 11:17 — 94% of marketers say that they are not getting actionable responses for their efforts. 11:18 — We are in a new social world where social matters and we need new metrics. 11:19 — Advocacy is a metric that is extremely…

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Spike Jones: How to create a fan community

10:15 — Cale Johnson introduces WCG‘s Group Director of Engagement, Spike Jones. 10:16 — 10:16 — 10:17 — Austin is the greatest place on earth. 10:18 — Community – The most misunderstood word on the internet. 10:19 —  Just because you throw up a site or get some likes on Facebook doesn’t mean you have…

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Saul Colt: How to create word of mouth on zero budget

9:29 — Cale Johnson introduces FreshBooks‘ Head of Magic, Saul Colt. 9:30 — 9:31 — 9:32 — 9:32 — Saul loves to start off his presentations letting everyone know how much ladies love him. 😉 9:33 — There are easy ways to let new customers know that they are special. Like sending them a personalized…

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Welcome to the Word of Mouth Crash Course

8:30 — Kurt Vanderah welcomes the crowd to the Word of Mouth Crash Course. 8:32 — Coach Kurt takes the stage. 8:33 — 8: 36 — Kurt goes over where all the rooms are and the agenda of the day. 8:37 — The Keynote will be given by Colleen Barrett – President Emeritus of Southwest Airlines…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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