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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

Case Study: Don’t Mess With Texas

2:50 — Cale Johnson introduces GSD&M‘s Founder, Tim McClure. Not talking about Word of Mouth but Word of Mom … more about that later. 1985 Texas taxpayers paying millions of dollars to clean up highways, and cost was going up 15% per year. Department of Transportation put out an RFP for a campaign on reducing…

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Case Study: Threadless

2:10 — Cale Johnson introduces Threadless‘ CMO, Cam Balzer. 2:11 — Will take us through the key drivers that have brought success — create products that people like to wear, products that become icebreakers. 2:12 — When you involve a community in creating your products, awesome things happen. A global community of designers submit designs…

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Jeanne Bliss on “I Love You More Than My Dog”

1:30 — Cale Johnson introduces Jeanne Bliss, author of “I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad. 1:31 — Colleen Barrett, keynote speaker today, wrote the forward to the book. 1:32 — Started in Land’s End with founder in 1984. Had to grow business…

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Keynote: Southwest Airlines President Emeritus Colleen Barrett on how to inspire employees to earn love from customers

12:45 — Andy Sernovitz introduces author and Southwest Airlines President Emeritus, Colleen Barrett. 12:46 — Confesses that as a 67-year-old she just learned how to email. But she “gets” social media. 12:47 — Let’s have a conversation. People learn from conversations. 12:47 — The company has capitalized on the word LUV. But the term did…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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