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About Connie Reece

Now retired, Connie Reece has been a pioneer in the field of social media. In 2007, Connie created the Frozen Pea Fund, the first grassroots fundraising effort started solely on Twitter; her work was featured in best-selling author Shel Israel’s "Twitterville." Connie was a winner of the inaugural Texas Social Media Awards in 2009 and was profiled by AustinWoman magazine as one of the top five women in social media in Austin. In 2011, Connie won the Dewey Winburne Community Service Award at SXSW.
Blog, Crash Course Live May 10, 2012

Case Study: Don’t Mess With Texas

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2:50 — Cale Johnson introduces GSD&M‘s Founder, Tim McClure. Not talking about Word of Mouth but Word of Mom … more about that later. 1985 Texas taxpayers paying millions of dollars to clean up highways, and cost was going up 15% per year. Department of Transportation put out an RFP for a campaign on reducing…

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Blog, Crash Course Live May 10, 2012

Case Study: Threadless

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2:10 — Cale Johnson introduces Threadless‘ CMO, Cam Balzer. 2:11 — Will take us through the key drivers that have brought success — create products that people like to wear, products that become icebreakers. 2:12 — When you involve a community in creating your products, awesome things happen. A global community of designers submit designs…

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Blog, Crash Course Live May 10, 2012

Jeanne Bliss on “I Love You More Than My Dog”

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1:30 — Cale Johnson introduces Jeanne Bliss, author of “I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad. 1:31 — Colleen Barrett, keynote speaker today, wrote the forward to the book. 1:32 — Started in Land’s End with founder in 1984. Had to grow business…

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Blog, Crash Course Live May 10, 2012

Keynote: Southwest Airlines President Emeritus Colleen Barrett on how to inspire employees to earn love from customers

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12:45 — Andy Sernovitz introduces author and Southwest Airlines President Emeritus, Colleen Barrett. 12:46 — Confesses that as a 67-year-old she just learned how to email. But she “gets” social media. 12:47 — Let’s have a conversation. People learn from conversations. 12:47 — The company has capitalized on the word LUV. But the term did…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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