How to create a fan community, presented by Spike Jones

A fan community can be an incredible force for spreading love for your brand. When you bring people who genuinely love your product together, amazing things happen.

In this class, word of mouth marketing pro Spike Jones sums up the key steps for building long-term, sustainable word of mouth communities. He gives advice on who to start with, how to keep it going, and five actionable steps to begin building a successful fan community.

A few of the great ideas Spike covers:

  1. How to really get to know your customers by getting your hands dirty and experiencing their day-to-day lives
  2. How to motivate community members to participate by showing the same dedication yourself
  3. How to unite your community with a central rallying cry

Watch Spike’s presentation:

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