What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats any mode of advertising and that over 90% of consumers say it’s the most compelling factor in their decision to buy. We all want it. We want our customers to go skipping down…
Tag Archives: word of mouth
Word of Mouth Tip 114: Ask fans to help make your stuff better
Ask your fans for their input, advice, opinions, preferences, feedback, and ideas. Not only will you learn something, you’ll also make them feel important. When the brands we love ask for our help, we feel valued and we tell people about it. Potbelly is great at this — they’re always inviting fans to try new…
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Live coverage recap from yesterday’s Word of Mouth Crash Course
The Word of Mouth Crash Course was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day. And thanks to the help of our official (and truly talented) live bloggers — Connie Reece, Eric Highland, James Dalman, Joseph Holguin, Wesley Faulkner, and Yola Blake — we’ve…
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Case Study: Louisville Slugger
4:30 — Cale Johnson introduces imc2‘s Chief Strategy Officer, Mark McKinney. 4:31 — McKinney gives us an overview of The Sweetest Spot Program – The Drop. Louisville Slugger sells bats to high school and colleges. How do you select a bat when they are all pretty much the same? “You’ve got one chance to sell…
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Case Study: Boeing
4:30 — Erin McDaniel introduces Boeing‘s Communications/Social Media Director, Todd Blecher. 4:31 — 4:32 — “Why is Boeing using social media”? 4:33 — We are using it to raise brand awareness. 4:34 — “Text from Hillary” is based on a photo taken on a Boeing C-17. 4:35 — The founders road the wave of popularity…
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Case Study: Headsets.com
3:50 — Kurt Vanderah introduces Headsets.com‘s President & CEO, Mike Faith. 3:51 — FREE HEADSET GIVEAWAY! Am I eligible? 3:51 — 649,132 is their customer company accounts. In the early days they spent a lot of money on traditional marketing, but they’ve shifted to new marketing. They tend not to use social media however. 3:52 — Three Ways…
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Case Study: Costco
3:50 — Cale Johnson introduces Costco‘s Senior Director of Corporate Marketing, Robin Ross. 3:51 — Trick question: Have you seen the new Costco commercial? They don’t exist. Costco runs on a business model that is fueled on Word Of Mouth Marketing. 3:52 — We are getting a brief history of Costco. 5:53 — Why WOM?…
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