Word of Mouth Tip 114: Ask fans to help make your stuff better

Ask your fans for their input, advice, opinions, preferences, feedback, and ideas.

Not only will you learn something, you’ll also make them feel important. When the brands we love ask for our help, we feel valued and we tell people about it.

Potbelly is great at this — they’re always inviting fans to try new sandwiches and share their feedback. Here’s a recent email they sent:

Hi Friend of Potbelly,

Do you order the Grilled Chicken & Cheddar Sandwich at Potbelly?  If you do, we invite you to participate in one of our upcoming taste tests.

We are hosting 3 Grilled Chicken & Cheddar Sandwich taste tests in the next few weeks.  For the taste test we ask for about 10 minutes of your time to eat the sandwich and complete a survey at one of 3 Potbelly locations in and around downtown Chicago.  Not only will we feed you, but we will also reward you with a free sandwich ticket to be used at any Potbelly Sandwich Shop.


  • Thursday May 10th from 2pm-7pm at 55 W. Monroe Potbelly Shop
  • Tuesday May 15th from 2pm-7pm at 409 W. Washington St Potbelly Shop
  • Thursday May 17th from 2pm-7pm at 959 W. Diversey Pkwy Potbelly Shop

If any of these dates work for you and you are interested please click on the link to learn more details and to sign up.


We want to make sure that everyone gets a chance to come to our taste test so please choose the day that works best for you, you will only be able to sign up for one tasting to leave room for other customers.

We appreciate your help.  See you soon!

Your friends at Potbelly

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