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About James Dalman

Fueled with a fiery and rebellious spirit, James has worked with billion-dollar brands to small businesses across the globe to improve their brand experiences and designs. He is a 25-year veteran who is passionate about helping off-the-wall brands tell their stories to the world. James currently offers his expertise as a brand consultant and free agent designer. He also speaks on branding, design, and entrepreneurship.

Case Study: Headsets.com

3:50 — Kurt Vanderah introduces Headsets.com‘s President & CEO, Mike Faith. 3:51 —  FREE HEADSET GIVEAWAY!  Am I eligible? 3:51 — 649,132 is their customer company accounts. In the early days they spent a lot of money on traditional marketing, but they’ve shifted to new marketing. They tend not to use social media however. 3:52 — Three Ways…

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Case Study: Noodles & Company

2:10 — Kurt Vanderah introduces Noodles & Company‘s Marketing Manager, Nick Filler. 2:12 — The word of mouth campaign created with a t-shirt and a Sharpie pen. 2:13 — Noodles & Company are under 300 restaurants, but they use word of mouth and creativity to their advantage. 2:14 — The goals: do something different, create a spectacle, engage…

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Case Study: WindsorONE

2:50 — Kurt Vanderah introduces WindsorONE‘s President & CEO, Craig Flynn, Director of Marketing, Brian Bunt, and Design & Brand Strategist, Emily Albinski. 2:51 — Looking forward to some great thoughts!!! 2:52 — Word of Mouth: Fission Formula. (Missed first part – will get it) 53% of a yes decision. Flip The Funnel. Your best customers…

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Bob Pearson on “Pre-Commerce”

1:30 — Kurt Vanderah introduces Bob Pearson, author of Pre-Commerce: How Companies and Customers are Transforming Business Together. 1:31 — Transactions are less than 1% of the time/activties that a person spends online doing. 1:35 — Where are the communities at that want what you offer? You have to go out and find them for…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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