Archive by Author

About James Dalman

Fueled with a fiery and rebellious spirit, James has worked with billion-dollar brands to small businesses across the globe to improve their brand experiences and designs. He is a 25-year veteran who is passionate about helping off-the-wall brands tell their stories to the world. James currently offers his expertise as a brand consultant and free agent designer. He also speaks on branding, design, and entrepreneurship.

Case Study:

3:50 — Kurt Vanderah introduces‘s President & CEO, Mike Faith. 3:51 —  FREE HEADSET GIVEAWAY!  Am I eligible? 3:51 — 649,132 is their customer company accounts. In the early days they spent a lot of money on traditional marketing, but they’ve shifted to new marketing. They tend not to use social media however. 3:52 — Three Ways…

Read More Comments Off on Case Study:

Case Study: Noodles & Company

2:10 — Kurt Vanderah introduces Noodles & Company‘s Marketing Manager, Nick Filler. 2:12 — The word of mouth campaign created with a t-shirt and a Sharpie pen. 2:13 — Noodles & Company are under 300 restaurants, but they use word of mouth and creativity to their advantage. 2:14 — The goals: do something different, create a spectacle, engage…

Read More Comments Off on Case Study: Noodles & Company

Case Study: WindsorONE

2:50 — Kurt Vanderah introduces WindsorONE‘s President & CEO, Craig Flynn, Director of Marketing, Brian Bunt, and Design & Brand Strategist, Emily Albinski. 2:51 — Looking forward to some great thoughts!!! 2:52 — Word of Mouth: Fission Formula. (Missed first part – will get it) 53% of a yes decision. Flip The Funnel. Your best customers…

Read More Comments Off on Case Study: WindsorONE

Bob Pearson on “Pre-Commerce”

1:30 — Kurt Vanderah introduces Bob Pearson, author of Pre-Commerce: How Companies and Customers are Transforming Business Together. 1:31 — Transactions are less than 1% of the time/activties that a person spends online doing. 1:35 — Where are the communities at that want what you offer? You have to go out and find them for…

Read More Comments Off on Bob Pearson on “Pre-Commerce”
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More