Genius of the Week

AIIM creates a bunch of new fans by inviting members to pay what they think its worth

AIIM, a community that provides education, research, and best practices to help organizations optimize information, recently offered their professional membership to the public for what they thought it was worth. In his post, AIIM president John Mancini described how the week-long campaign played out. A total of 192 people from around the world took advantage of…

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Word of Mouth Geniuses of the Week

Jim Edwards, Brandweek"Sour Tweets Get Sweet Results"Jim highlights a small but growing trend of companies using Twitter as a platform for customer service. He notes that all the companies he interviewed started ‘tweeting’ to observe customer feedback, a great way to use social media to gauge word of mouth. (link) Graeme Newell, Rbr.com"Social Media Marketing…

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Word of Mouth Geniuses of the Week

Drew McLellan, Drew’s Marketing Minute "The Headless Horseman Comes a Callin’ to Get You Texting!" Drew covers an amazing word of mouth campaign that Meijer recently did in Chicago. It was timely, it got people talking, and it also got them involved through texting. (link) Andrea Learned, MarketingProfs Daily Fix "The New Conspicuous Consumer" Andrea…

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Word of Mouth Geniuses of the Week

David Armano, Experience Matters"Coming Full Circle: Humanity is the New Technology"David talks about how the future seems to be bringing us back to the basics, where we are getting back to real and personal interaction, as enabled by technological advances. (link) Walter Carl, Word-of-Mouth Communication Study"Mapping the Social Networks of a Small Town"Walter discusses a…

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Word of Mouth Geniuses of the Week

David Armano, Logic + Emotion"Unconventional Marketing"One of the hard parts of instituting a word of mouth campaign is getting the boss to go along with it. Here, David explains why it’s hard – but why it’s worth doing. (link) Gary Vaynerchuk, gary Vay-ner-chuk"You Down with ROI? Yeah You Know Me"Gary’s fired up about word of…

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Word of Mouth Geniuses of the Week

MarketingVox“Sampling (Instantly!) Boosts Awareness, Purchase Propensity"Getting free samples of your products into people’s hands isn’t just goodwill, it’s good business. A study that will open your eyes and get you to think: how can I get people to sample my product? (link) Gord Hotchkiss, MediaPost Search Insider"Questioning the Power of the Influencer"Always providing valuable insight…

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Word of Mouth Geniuses of the Week

Food Writer, Campusfork.com"Red Bull: King of Gen Y Marketing"A food writer walks readers through the history of how Red Bull got big.  It all came down to building an enthusiastic fan base via grassroots word of mouth marketing. (link) Mitch Joel, Six Pixels of Separation"Selling 2.0 – Let the Customer Do The Communicating"An article about…

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Word of Mouth Geniuses of the Week

Gord Hotchkiss, MediaPost"Branding by Word of Mouth"Word of mouth relies so heavily on positive recommendations from people you know; here, Gord examines the trust factor and explains why the opinion of someone else means so much to us. (link) Gianluca Diegoli, Conversation Agent"Showing Customer Reviews on Your Site"Engaging your customers in conversation is vital to…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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