AIIM, a community that provides education, research, and best practices to help organizations optimize information, recently offered their professional membership to the public for what they thought it was worth. In his post, AIIM president John Mancini described how the week-long campaign played out. A total of 192 people from around the world took advantage of…
Genius of the Week
AIIM creates a bunch of new fans by inviting members to pay what they think its worth
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Word of Mouth Geniuses of the Week
Drew McLellan, Drew’s Marketing Minute "The Headless Horseman Comes a Callin’ to Get You Texting!" Drew covers an amazing word of mouth campaign that Meijer recently did in Chicago. It was timely, it got people talking, and it also got them involved through texting. (link) Andrea Learned, MarketingProfs Daily Fix "The New Conspicuous Consumer" Andrea…
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Word of Mouth Geniuses of the Week
David Armano, Logic + Emotion"Unconventional Marketing"One of the hard parts of instituting a word of mouth campaign is getting the boss to go along with it. Here, David explains why it’s hard – but why it’s worth doing. (link) Gary Vaynerchuk, gary Vay-ner-chuk"You Down with ROI? Yeah You Know Me"Gary’s fired up about word of…
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Word of Mouth Geniuses of the Week
Gord Hotchkiss, MediaPost"Branding by Word of Mouth"Word of mouth relies so heavily on positive recommendations from people you know; here, Gord examines the trust factor and explains why the opinion of someone else means so much to us. (link) Gianluca Diegoli, Conversation Agent"Showing Customer Reviews on Your Site"Engaging your customers in conversation is vital to…
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