Word of Mouth Geniuses of the Week

  1. Food Writer, Campusfork.com
    "Red Bull: King of Gen Y Marketing"
    A food writer walks readers through the history of how Red Bull got big.  It all came down to building an enthusiastic fan base via grassroots word of mouth marketing. (link)
  2. Mitch Joel, Six Pixels of Separation
    "Selling 2.0 – Let the Customer Do The Communicating"
    An article about how to sell something online contains valuable lessons about the power of negative reviews and the importance of trust. This is intended for those with something to sell, but the underlying message hits a word of mouth home run. (link)
  3. Robbin Phillips, Brains on Fire
    Word of mouth is based on the tenet of getting people to talk. Find a simple message to share, make it interesting and appealing and get people wondering, and the conversation may never stop. See what Robbin and Brains on Fire was able to do for a group that could very much use the attention. (link)
  4. Peter Switzer, Australian Business
    "Mike O’Hagan’s Million Dollar Baby"
    We love examples of word of mouth building a successful business; this story is no different, proving that you can build some of your best talkers and influencers from within. (link)
  5. Duncan Brown, Infuse
    "It’s ALL to do with Alignment"
    A brief, but important reminder about the power of the influencer: they can come in many shapes and sizes, but never lose sight that it is they that influence, not you. (link)


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