Genius of the Week

Word of Mouth Geniuses of the Week

Rohit Bhargava, 360 Digital Influence"How to Manage a Blog Crisis Like a Pro "One of the most important parts of successful word of mouth marketing is dealing with those who say unflattering things. Rohit does an excellent job here of describing how you might go about doing itsecret – if it’s worth following up at…

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Word of Mouth Geniuses of the Week

Leigh Duncan-Durst, MarketingProfs Daily Fix"The Accidental Evangelist"The power of the talker or influencer can be enormous – even if the talker or influencer isn’t aware of it. A remarkable look at how one person’s Tweet designed to just reach friends got national recognition. (link) Colleen Francis, Engage Selling"The Amazing Power of Testimonials”A good follow-up to…

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Word of Mouth Geniuses of the Week

Blog Kindle"Kindle Photo of the Day" A group of fans of Amazon’s Kindle decide to show their favorite ebook reader some blog love by posting photos of “what it is like to live with a Kindle device.”  No word yet if they’ve tattooed themselves yet. (link) Matt Rhodes, FreshNetworks blog"Product seeding and word of mouth…

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Word of Mouth Geniuses of the Week

Sean O’Driscoll, Social Media Conversations"WOM @ my local Starbucks"It was a simple exchange, but Sean recognized the powerful underlying message: by empowering your employees to act, you’re setting yourself up to be WOM-worthy. (link) David Alston, Radian6, as posted on Online Marketing Blog"Social Media Monitoring – Top 10 Reasons for Monitoring Brands”Tracking conversations about your…

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Word of Mouth Geniuses of the Week

Verity Gough, MyCustomer.com“Making word of mouth marketing work: Finding the influencers”The essence of word of mouth is getting people to talk about you; this is a good look at finding the people who will do the talking for you, especially near the end of the piece. (link) Mika, DoshDosh"How ‘Surprise’ Helps Word-of-Mouth and Viral Marketing"Not…

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Word of Mouth Geniuses of the Week

Josh Klein, guest blogger on Drew’s Marketing Minute"Steve Carell on Bad Advertising"Josh contributes to Drew McLellan’s blog with an analogy from the movie "Anchorman". Better yet, he makes it work. An excellent look at what it takes to create a message that cuts through. (link) Patrick Byers, The Responsible Marketing Blog"A Word of Mouth Campaign…

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Word of Mouth Geniuses of the Week

Jackie Huba, Church of the Customer          "Online vs. Offline Word of Mouth"           An excellent analysis of a vital factor — a person’s credibility — when determining the ultimate power of word of mouth. (link)   Justin Foster, Brand Militia  "A State of Urgency"            In a right-now…

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Word of Mouth Geniuses of the Week

Mitch Joel, Six Pixels of Separation"The Secrets of Self-Promotion — Courtesy of Wired Magazine"     Mitch looks at a Wired Magazine piece as a precursor to the inevitable: why word of mouth will become all the rage (that is, if it’s not already there, judging by the success of the subject in the piece). (link)…

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