Word of Mouth Geniuses of the Week

  1. Drew McLellan, Drew’s Marketing Minute

    "The Headless Horseman Comes a Callin’ to Get You Texting!"
    Drew covers an amazing word of mouth campaign that Meijer recently did in Chicago. It was timely, it got people talking, and it also got them involved through texting.

  2. Andrea Learned, MarketingProfs Daily Fix

    "The New Conspicuous Consumer"

    Andrea tells us about how consumers are exerting more control in what they purchase, and how they’re beginning to more heavily rely on their community to make the right decisions.

  3. Ben McConnell, Church of the Customer

    "WOM About the Race"

    Ben links us to MotiveQuest’s latest project, the Online Promoter Score, which samples online word of mouth. MotiveQuest is using the presidential race to demonstrate the tool.


Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More