Genius of the Week

Word of Mouth Geniuses of the Week

Nintendo, as reported by Mack Collier, The Viral Garden"Case Study: Dooce’s Nintendo Wii Giveaway"     Transparency is key in a word of mouth campaign, and Mack talks about how Heather Armstrong did it right. He also points out out Nintendo hit a home run. (link) Sean Moffitt, Buzz Canuck & Patrick Thoburn, Matchstick"7 Questions with…

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Word of Mouth Geniuses of the Week

Jennifer Leggio, ZDNet Feeds"Firefox 3 and Community – How Mozilla used social networking to set a world record"      It’s amazing enough to have eight million downloads of your product … but even more amazing to get that many within one day. Jennifer details how word of mouth was an integral part of the success….

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Word of Mouth Geniuses of the Week

WOM World/Nokia, via LesterChan: "My Very Own Poster With My Nickname"          An example of an outstanding way to say thank you AND generate word of mouth, all at the same time. (link) Bob Troia, Affinitive’s Social Media Playground "Don’t Forget About WOM-Moms!"          Bob highlights new data about a group…

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Word of Mouth Geniuses of the Week

Spike Jones, Brains on Fire: “Social Community Shortcuts”Spike shares some good advice to remember before starting in WOM marketing: “There are no shortcuts.” (link) John Moore, Brand Autopsy: “The Other Starbucks Social Networking Site”John once again rescues a blog from obscurity, reminding us about Starbucks’ other foray into WOM. (link) Patrick Byers, The Responsible Marketing…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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