Nintendo, as reported by Mack Collier, The Viral Garden"Case Study: Dooce’s Nintendo Wii Giveaway" Transparency is key in a word of mouth campaign, and Mack talks about how Heather Armstrong did it right. He also points out out Nintendo hit a home run. (link) Sean Moffitt, Buzz Canuck & Patrick Thoburn, Matchstick"7 Questions with…
Genius of the Week
Word of Mouth Geniuses of the Week
WOM World/Nokia, via LesterChan: "My Very Own Poster With My Nickname" An example of an outstanding way to say thank you AND generate word of mouth, all at the same time. (link) Bob Troia, Affinitive’s Social Media Playground "Don’t Forget About WOM-Moms!" Bob highlights new data about a group…
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Word of Mouth Geniuses of the Week
Spike Jones, Brains on Fire: “Social Community Shortcuts”Spike shares some good advice to remember before starting in WOM marketing: “There are no shortcuts.” (link) John Moore, Brand Autopsy: “The Other Starbucks Social Networking Site”John once again rescues a blog from obscurity, reminding us about Starbucks’ other foray into WOM. (link) Patrick Byers, The Responsible Marketing…
