Word of Mouth Geniuses of the Week

1. David Armano, Logic + Emotion
   "Unconventional Marketing"
   One of the hard parts of instituting a word of mouth campaign is getting the boss to go along with it. Here, David explains why it’s hard – but why it’s worth doing. (link)
2. Gary Vaynerchuk, gary Vay-ner-chuk
   "You Down with ROI? Yeah You Know Me"
   Gary’s fired up about word of mouth marketing – here’s an in-your-face look at why word of mouth isn’t just the future, it’s NOW. (link)
3. Chris Brogan, chrisbrogan.com
   "How Different Media Reaches Us Differently"
   One of our favorite bloggers turns an ordinary day into a chance to learn about how to look at the world with a different perspective. (link)
4. Jessica Firger, NY City News Service
   "Target Aims at Bullseye Pop-Up Shops"
   Target demonstrates how to pull off effective word of mouth building efforts. (link)
5. Colleen Francis, Engage Selling Solutions
   "The Most Useful and Most Under-Used Sales Tool, Ever!"
   Getting testimonials from happy customers is a sure way to spread word of mouth. Colleen provides an excellent analysis as to the power of the testimonial and how to use it. (link)

Tags: word of mouth marketing genius blog campaign target vaynerchuk brogan testimonial