- MarketingVox
“Sampling (Instantly!) Boosts Awareness, Purchase Propensity"
Getting free samples of your products into people’s hands isn’t just goodwill, it’s good business. A study that will open your eyes and get you to think: how can I get people to sample my product? (link) - Gord Hotchkiss, MediaPost Search Insider
"Questioning the Power of the Influencer"
Always providing valuable insight on how word of mouth marketing works, Gord provides a very important lesson here: anyone has the power to convincingly recommend your product to a friend. (link) - Valeria Maltoni, Conversation Agent
"Thriving on Chaos? Only When You Have Trust"
Hard to find positive stories about the banking industry these days. What would happen if your industry – or your company – faced a crisis? Valeria does an excellent job listing things we can learn from the current state of affairs. Key lesson: Build trust. (link) - Elizabeth Wilson, Entrepreneur.com
"How to Manage Your Yelp Reviews"
Laid out as a ‘how-to’ for one particular review service, there are a lot of valuable tips in here on finding discussions about your product and engaging customers (or detractors) in conversation. (link) - eMarketer
"Extending the Social Network"
Always a good reminder to know that word of mouth works in just about any age group – even younger ones you’d assume rely social media only. A good look at how the 18-30 demo learns about new products. (link)
Genius of the Week
October 7, 2008
By WordofMouth.org Editor on October 7, 2008
