Word of Mouth Geniuses of the Week

  1. Gord Hotchkiss, MediaPost
    "Branding by Word of Mouth"
    Word of mouth relies so heavily on positive recommendations from people you know; here, Gord examines the trust factor and explains why the opinion of someone else means so much to us. (link)
  2. Gianluca Diegoli, Conversation Agent
    "Showing Customer Reviews on Your Site"
    Engaging your customers in conversation is vital to building word of mouth. Gianluca gives some excellent reasons you should foster that conversation on your own website. (link)
  3. K.C. Mehaffey, The Wenatchee World
    "Word of Mouth Marketing Works"
    A local story from Washington state, with some interesting lessons for everyone: relying on your talkers to improve business, and how paying for the referral work isn’t a major factor in getting that help. (link)
  4. Romain Péchard, Fast.Fwd.Innov@tion
    "Word of Mouth + Leveraging = Giving value to sharing"
    Narrow your focus: customers will share your product for one of two reasons. Here’s how to make sure it happens. (link)
  5. Tim Christie, The (Eugene) Register-Guard and Chicago Tribune
    "Springfield Golf Club Makers Find Worth in Wedges"
    If you’re looking for more proof that word of mouth works, check out this maker of customized golf clubs. Finding a niche and spreading the word, it’s now a million dollar business. (link)


Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More