Crash Course Live

Dave Kerpen: How to be amazing in social media

10:15 — Erin McDaniel introduces Likeable Media‘s CEO, Dave Kerpen. 10:17– Social media is not free, and will not bring you instant results. Imagine it as a cocktail party that gives you the opportunity to have conversations with people and build relationships. Social media also can’t  make up for bad products or services. 10:20– 50% of all communication…

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Rick Murray: How to deal with negative word of mouth

  11:15 — Erin McDaniel introduces Edleman PR‘s President, Rick Murray. 11:16 — Social media gives people the power to say anything, to anyone, at anytime. 11:18– What could spark negative WOM? Something that doesn’t sit well with a follower. Either something you said or something you did. 11:22– How can you minimize the chance that negative…

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John Moore: How to create buzzworthy topics

9:35 — Erin McDaniel introduces Brand Autopsy‘s Marketingologist, John Moore. 9:36 — John Moore gets his marketing background from Starbucks and Wholefoods. 9:38– It’s important not to create “buzz” which is short term for your brand, but to create long lasting conversation through “talkable” marketing. 9:40– People talk because they have something interesting to talk about….

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Jake McKee: How to work with influential talkers

9:35 — Kurt Vanderah introduces Ant’s Eye View‘s Co-Founder and Chief Innovation Officer, Jake McKee. 9:36 — Let’s define an influencer – Boom. An influencer is a person in a short or long-term relationship with a company who helps them drive the company’s biz objectives forward while enjoying the process. They are leaders of a…

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Spike Jones: How to create a fan community

10:15 — Cale Johnson introduces WCG‘s Group Director of Engagement, Spike Jones. 10:16 — 10:16 — 10:17 — Austin is the greatest place on earth. 10:18 — Community – The most misunderstood word on the internet. 10:19 —  Just because you throw up a site or get some likes on Facebook doesn’t mean you have…

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Keynote: WordofMouth.org CEO Andy Sernovitz on how word of mouth marketing with save your brand

8:30 — Kurt Vanderah (@kurtvan) introduces author and WordofMouth.org CEO, Andy Sernovitz and I think I am watching Remember The Titans? No, (Coach) Kurt is just prepping the team for the big game – I mean, WordOfMouth.org Crash Course. We’re full of egg white frittata and coffee and ready to go! Go team! 8:45 — Andy Sernovitz (@Sernovitz)…

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Saul Colt: How to create word of mouth on zero budget

9:29 — Cale Johnson introduces FreshBooks‘ Head of Magic, Saul Colt. 9:30 — 9:31 — 9:32 — 9:32 — Saul loves to start off his presentations letting everyone know how much ladies love him. 😉 9:33 — There are easy ways to let new customers know that they are special. Like sending them a personalized…

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Welcome to the Word of Mouth Crash Course

8:30 — Kurt Vanderah welcomes the crowd to the Word of Mouth Crash Course. 8:32 — Coach Kurt takes the stage. 8:33 — 8: 36 — Kurt goes over where all the rooms are and the agenda of the day. 8:37 — The Keynote will be given by Colleen Barrett – President Emeritus of Southwest Airlines…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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