Crash Course Live
Blog, Crash Course Live May 10, 2012

Greg Link on “Smart Trust”

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Book chat time! 1:30 — Evette Tan introduces Greg Link, author of Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World. 1:31 — On establishing trust: “Trust is a skill” – You can actually learn it. You can get better at it. People can understand it inherently, but you can build on it,…

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Blog, Crash Course Live May 10, 2012

Rob Fuggetta on “Brand Advocates”

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1:30 — Kristen Platt introduces Rob Fuggetta, author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. 1:31 — 1. Do you know who your brand advocates are? -You can find who your advocates are by paying attention to who are constantly posting in your social channels and talking about you. 1:35– 2. Are you giving…

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Blog, Crash Course Live May 10, 2012

Keynote: Southwest Airlines President Emeritus Colleen Barrett on how to inspire employees to earn love from customers

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12:45 — Andy Sernovitz introduces author and Southwest Airlines President Emeritus, Colleen Barrett. 12:46 — Confesses that as a 67-year-old she just learned how to email. But she “gets” social media. 12:47 — Let’s have a conversation. People learn from conversations. 12:47 — The company has capitalized on the word LUV. But the term did…

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Blog, Crash Course Live May 10, 2012

Rohit Bhargava on “Likeonomics”

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1:30 — Ryan Ronayne introduces Rohit Bhargava, author of Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action. 1:31 — Rohit takes the podium all smiles and thanks everyone for choosing his session. “You are getting a sneak peak at Likeonomics, it’s not out yet. It is brand new and I want…

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Blog, Crash Course Live May 10, 2012

Andy Sernovitz: How to stay ethical and out of trouble

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11:55 — Cale Johnson introduces WordofMouth.org‘s CEO, Andy Sernovitz. 11:55 — 11:56 — It’s all about trust. 11:57 — This is the basis that all your social media efforts are based on. 11:58 —  Disclosure – The difference between honesty and sleazery. 11:59 — THIS IS THE LAW! 12:00 — This is not a new…

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Blog, Crash Course Live May 10, 2012

Geno Church: How to get people talking offline

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10:15 — Kurt Vanderah introduces Brains On Fire‘s Word of Mouth Inspiration Officer, Geno Church. And, he has awesome glasses. 10:16 — Geno Church takes the stage with spectacles that are ON POINT. I love a good pair of glasses. He starts his session grabbing at the heart of a Word Of Mouth Marketing: “As…

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Blog, Crash Course Live May 10, 2012

Jason Duty: How to join conversations about your brand

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11:15 — Kurt Vanderah introduces Dell‘s Director of Global Social Outreach, Jason Duty. 11:16 — Jason Duty takes the stage and starts out with a bold statement: “Social Media: It’s not The Wild West – It’s The Blob.” 11:20 — Read the thread: Understand the context and rules of the road – Know where you’re…

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Blog, Crash Course Live May 10, 2012

David Rabjohns: How to measure word of mouth

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11:15 — Cale Johnson introduces MotiveQuest‘s CEO, David Rabjohns. 11:16 — 11:16 — 11:17 — 94% of marketers say that they are not getting actionable responses for their efforts. 11:18 — We are in a new social world where social matters and we need new metrics. 11:19 — Advocacy is a metric that is extremely…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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