Word of mouth and social media represent keys to success for a large number of CEOs, according to the 2008 CEO Survey by PRWeek and Burson-Marsteller. Mark J. Penn, President of Burson-Marsteller said of the survey, "CEOs should understand that many of their stakeholders are active users of social media and it can be an…
Tag Archives: word of mouth marketing
Word of mouth fundraising: This Book Will Be Famous
When Asi of No Man's Blog and Nicky of Monster-Munch wanted to raise money for NSPCC, an organization devoted to ending child abuse, they came up with a unique word of mouth / 6 degrees of separation project entitled, "This Book Will Be Famous" — a handmade book designed to be passed around. Here's Asi's…
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Crunch gets friends and families sweating through word of mouth
Fitness center Crunch took a simple, classic promotion (the free sample) and turned it into a gift members could give away to friends and family: At Crunch, we are out to send some seasonal cheer to you and your loved ones. So, we have enclosed a little Holi-Gram: a two-week guest pass (good through the…
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Creating an email-friendly word of mouth coupon
Email-friendly coupons require a few key components, and DSW nails them with this promotion. 1> It's simple, well designed and easy to forward on. 2> You're explicitly encouraged to share this with your friends. 3> It's a win-win for all participants. If you received this from a friend, you would never question their intentions for…
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Being goofy can spark word of mouth: Burger King’s fragrance
Why would a fast food restaurant release a fragrance? Burger King's new meat-scented "Flame" answers: Because it's fun and people love talking about stuff like this. While it's unlikely that many folks want to smell like a burger, the idea is so outrageous that bottles of the stuff are going to be bought as jokes…
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Do your fans know how important word of mouth is to you?
On their startup page, Firefox gives a simple alert to how important word of mouth is to them (click image to enlarge). Fans who want to learn more are taken to a secondary page offering multiple ways fans can help Firefox whether they’re C++ experts or not. The Lesson: Let your fans know how important…
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