Word of mouth fundraising: This Book Will Be Famous

When Asi
of No Man's Blog
and Nicky of Monster-Munch wanted to raise money for NSPCC, an organization devoted to ending child abuse, they came up with a unique word of mouth / 6 degrees of separation project entitled, "This Book Will Be Famous" — a handmade book designed to be passed around.

Here's Asi's description of how it works:BookWillBeFamous

Every person who receives this book leaves a trace on the next available page. What is a trace, you ask? Anything you fancy, really. A picture, a poem, a shoelace, your mum’s choc-chip cookies recipe or, if you’re a Rock Star, a pair of tickets to one of your gigs would be pretty awesome. 

Once they’ve left their trace on their page they will send the book to the most famous person they know personally. What is famous? Well, that’s for them to decide. The important bit here is that they can comfortably email or call that person and be certain that he/she will be willing to take part, leave
their own trace and pass it on to the most famous person they know. There are only six pages on this book – but that should be enough to make it to someone like Stephen Fry, Nelson Mandela, Angelina Jolie or even Rick Astley!

Once we get the book from the last famous person, we’ll auction it on eBay and donate all the money to the NSPCC.

The Lesson: Create something designed to be passed around — something that fans can contribute to, share and help promote.

Photo credits: Book image from Asi's blog.

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