Crunch gets friends and families sweating through word of mouth

Fitness center Crunch took a simple, classic promotion (the free sample) and turned it into a gift members could give away to friends and family:

At Crunch, we are out to send some seasonal cheer to you and your loved ones. So, we have  enclosed a little Holi-Gram: a two-week guest pass (good through the end of January) that you can forward to anyone you would like to share your holiday workouts with. It is our way of letting you get your sweat on with friends and family during this most wonderful time of year.

The Lesson: Next time you’re giving away free samples, turn them into gifts for friends to share.

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