Creating an email-friendly word of mouth coupon

DSWcouponEmail-friendly coupons require a few key components, and DSW nails them with this promotion.

1> It's simple, well designed and easy to forward on.

2> You're explicitly encouraged to share this with your friends.

3> It's a win-win for all participants. If you received this from a friend, you would never question their intentions for passing it on to you.

The Lesson: Keep your email coupons simple and encourage folks to pass them on.

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