Learn everything you need to start a fantastic word of mouth marketing program in just one day. At our Word of Mouth Marketing Crash Course, you'll learn the basics, big ideas, and best practices to master word of mouth, blogs, buzz, viral, and all those great things that get people talking about you. Word of…
Tag Archives: word of mouth marketing
SmartyPig uses word of mouth to encourage savings
SmartyPig offers a free online financial savings service that allows users to create profiles, establish savings goals and have their friends and family contribute. Founders Mike Ferrari and Jon Gaskell describe the concept: We thought, what if we could give our customers the opportunity to make their accounts public (or not), so that their mom,…
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Word of mouth research: Word of mouth’s key role in the beverage industry
Sixty-two percent of consumers say they are likely to purchase a beverage product once it has been recommended to them according to a study released from Keller Fay Group and highlighted in AdAge. The report also shows that while the majority of recommendations of beverages include an appeal to buy or try the product, the…
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How to ask for a referral: Lead with making sure the customer is satisfied
Referrals are best won when you ask politely and it follows an initial note ensuring the satisfaction of your customers. Here’s an example from a small Minnesota auto dealer, a letter sent about six months after the sale: I thought I would write to say thank you again. I try to keep in contact with…
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Are your signs worth photographing?
Take a look at what happens to people who illegally park at the City Cat Doctor here in Chicago. The fine print reads: Violators will be SCRATCHED, NEUTERED, and definitely TOWED! The Lesson: Take a look at your signs, door mats and whatever is on the walls of your waiting room. Are they worth photographing?
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