More than 55% of web users said word of mouth “influences me very strongly” in an October 2008 poll by Rubicon Consulting. Personal advice from friends and online comments by users were the top two drivers when making purchase decisions, beating out other influencers such as news articles, editor reviews, information from the company and…
Tag Archives: word of mouth marketing
How Bacon Salt achieved great word of mouth with no money
In one year, using $5,000 in prize money from America's Funniest Home Videos, Dave Lefkow and Justin Esch have grown Bacon Salt–the stuff that makes everything taste like bacon–into one of the hottest selling condiments. They did it largely through the power of word of mouth. Here's how: 1> Dave and Justin went online and…
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How free water generated word of mouth
…and shouldn't water be free anyways? The Sheraton Four Points hotel seems to think so. Chris Brogan tells us his story of staying at one while in Tempe, Arizona. He said the room was decent, with a comfortable bed and a hot shower. But what inspired him to blog about the experience? The free water….
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How to create word of mouth from a party invite
When Saul Colt of FreshBooks throws a party, he knows how to get people talking. Here’s an excerpt of the e-mail invite he sent us lucky folks at GasPedal (along with a few extra invites we’ll be giving out at our December 10 Word of Mouth Marketing Crash Course): If you were to ask FreshBooks…
Word of Mouth Geniuses of the Week
Verity Gough, MyCustomer.com“Making word of mouth marketing work: Finding the influencers”The essence of word of mouth is getting people to talk about you; this is a good look at finding the people who will do the talking for you, especially near the end of the piece. (link) Mika, DoshDosh"How ‘Surprise’ Helps Word-of-Mouth and Viral Marketing"Not…
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Word of Mouth Marketing Research: The Key Asset of Community is Word of Mouth
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!
