Being goofy can spark word of mouth: Burger King’s fragrance

Why would a fast food restaurant release a fragrance?

Burger King's new meat-scented "Flame" answers: Because it's fun and people love talking about stuff like this.

While it's unlikely that many folks want to smell like a burger, the idea is so outrageous that bottles of the stuff are going to be bought as jokes or given away as gag gifts. And even though the fragrance may not be used much, it'll start conversations for quite a while as the bottle sits in medicine cabinets and atop bedroom dressers. File this one under the adage, "If it's worth doing, it's worth doing weird."

The Lesson: If a giant fast food chain can be this goofy, so can you. Creating a fun, irrelevant product can be a great way to show your personality and get people talking.

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