This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Here’s a video of my second-shortest talk on word of mouth marketing (they gave me 15 minutes to explain it all), live from the…
Tag Archives: crash course
Video: How Louisville Slugger created a ton of buzz for a city-wide scavenger hunt
In the baseball bat business, you’ve got to stand out to survive (because let’s face it — all the bats look pretty much the same). That’s why Louisville Slugger relies on being unique and using word of mouth to sell their products. So, during last year’s World Series, Louisville Slugger (with the help of their…
Read More
Comments Off on Video: How Louisville Slugger created a ton of buzz for a city-wide scavenger hunt
Video: Rackspace’s Rob La Gesse on how to inspire word of mouth with customer service
Great customer service always starts a conversation. When you thrill customers with an incredible customer experience and a genuine dedication to their needs, they’re bound to tell all of their friends. The best part is — anyone can do it. Businesses both big and small have the opportunity to impress customers with every interaction —…
Read More
Comments Off on Video: Rackspace’s Rob La Gesse on how to inspire word of mouth with customer service
Live coverage recap from yesterday’s Word of Mouth Crash Course
The Word of Mouth Crash Course was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day. And thanks to the help of our official (and truly talented) live bloggers — Connie Reece, Eric Highland, James Dalman, Joseph Holguin, Wesley Faulkner, and Yola Blake — we’ve…
Read More
Comments Off on Live coverage recap from yesterday’s Word of Mouth Crash Course
Case Study: Louisville Slugger
4:30 — Cale Johnson introduces imc2‘s Chief Strategy Officer, Mark McKinney. 4:31 — McKinney gives us an overview of The Sweetest Spot Program – The Drop. Louisville Slugger sells bats to high school and colleges. How do you select a bat when they are all pretty much the same? “You’ve got one chance to sell…
Read More
Comments Off on Case Study: Louisville Slugger
Case Study: Boeing
4:30 — Erin McDaniel introduces Boeing‘s Communications/Social Media Director, Todd Blecher. 4:31 — 4:32 — “Why is Boeing using social media”? 4:33 — We are using it to raise brand awareness. 4:34 — “Text from Hillary” is based on a photo taken on a Boeing C-17. 4:35 — The founders road the wave of popularity…
Read More
Comments Off on Case Study: Boeing
Case Study: Headsets.com
3:50 — Kurt Vanderah introduces Headsets.com‘s President & CEO, Mike Faith. 3:51 — FREE HEADSET GIVEAWAY! Am I eligible? 3:51 — 649,132 is their customer company accounts. In the early days they spent a lot of money on traditional marketing, but they’ve shifted to new marketing. They tend not to use social media however. 3:52 — Three Ways…
Read More
Comments Off on Case Study: Headsets.com
