Video: Brand Autopsy’s John Moore on how to create buzzworthy topics

All word of mouth starts with a topic of conversation. People talk because they have something interesting to talk about.

And that’s where you come in — it’s your job to give customers a story worth sharing with others so that your message can be more easily spread.

In the video below, Brand Autopsy’s John Moore teaches a class on how to make irresistible, sharable ideas worth talking about. He shares a bunch of word of mouth marketing insights on how brands can create long-lasting conversations through “talkable” marketing.

The video was from our Word of Mouth Crash Course conference in May, and in it John covers:

  • How to use “talkable” marketing to drive sales
  • How to make long-lasting conversations instead of just short-term buzz
  • How to create buzzworthy stories by improving/changing your own products or services

Check it out:

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