Building trust is the secret to success when it comes to effective social media and word of mouth marketing. Being honest with your consumers is the ultimate bottom line, but that line can become blurred if proper ethics and disclosure practices aren’t a core part of your social media strategy. SocialMedia.org and WordofMouth.org CEO Andy…
Tag Archives: Andy Sernovitz
Video: SocialMedia.org CEO Andy Sernovitz shares simple steps for keeping your word of mouth ethical
Social media and word of mouth marketing is all about trust. You’re not going to recommend someone to a friend if you’re not confident they’ll treat that friend well. SocialMedia.org and WordofMouth.org CEO Andy Sernovitz says social media ethics is not a topic of debate, it’s a legal requirement. In the video below, he explains…
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Thanks for making the Word of Mouth book a bestseller
In case you missed Andy’s post on it yesterday, Word of Mouth Marketing: How Smart Companies Get People Talking had a huge week last week: #6 New York Times Bestseller #1 Amazon Business Bestseller #1 USA TODAY Money Bestseller #1 B&N.com Bestseller Whew. But we’ve said it before and we’ll say it again: This is…
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Keynote: WordofMouth.org CEO Andy Sernovitz on how word of mouth marketing with save your brand
8:30 — Kurt Vanderah (@kurtvan) introduces author and WordofMouth.org CEO, Andy Sernovitz and I think I am watching Remember The Titans? No, (Coach) Kurt is just prepping the team for the big game – I mean, WordOfMouth.org Crash Course. We’re full of egg white frittata and coffee and ready to go! Go team! 8:45 — Andy Sernovitz (@Sernovitz)…
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People love this book
WordofMouth.org CEO Andy Sernovitz just re-released his book in paperback this week. It’s one of the all-time classics on the topic, and it’s full of practical, simple ideas you can use right away. (And it’s the foundation for much of what we teach here at WordofMouth.org.) Just check out what some really smart people say…
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9 big ideas from “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or…
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Free download: First chapter of “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz
What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or dry cleaner — and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion — and why do some multi-million-dollar advertising…
