Video: CEO Andy Sernovitz shares simple steps for keeping your word of mouth ethical

Social media and word of mouth marketing is all about trust. You’re not going to recommend someone to a friend if you’re not confident they’ll treat that friend well. and CEO Andy Sernovitz says social media ethics is not a topic of debate, it’s a legal requirement. In the video below, he explains simple ways you can follow FTC guidelines. He talks about why you should say who you are, correct misstatements, and train your employees to do the same so you can avoid getting banned, fined, and losing the respect of your customers.

In his ethics briefing, Andy talks about:

  • The 10 Magic Words of disclosure
  • Where most companies get in trouble
  • How to do the “mom test”

Social Media Ethics Briefing: Staying Out of Trouble — presented by Andy Sernovitz from on Vimeo.

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