Building trust is the secret to success when it comes to effective social media and word of mouth marketing. Being honest with your consumers is the ultimate bottom line, but that line can become blurred if proper ethics and disclosure practices aren’t a core part of your social media strategy. and CEO Andy Sernovitz says social media ethics shouldn’t be taken lightly — after all, it’s the law. In the video below, he explains how easy it is to follow the recently updated FTC guidelines and proper steps to take to save your brand’s reputation. Social media ethics is largely uncharted territory, but these steps can help you stay out of trouble and maintain your customers’ trust.

In this ethics briefing, you’ll also learn:

  • Why having cash in play can lead to trouble
  • The perks of having a company social media policy
  • How you can get banned from Google and Facebook

Social Media Ethics Briefing: Staying Out of Trouble — presented by Andy Sernovitz from on Vimeo.

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