Case Study: Domino’s

4:30 — Kurt Vanderah introduces Domino’s Chicago Marketing Mind, Ramon De Leon.

4;32– We start off the talk with video examples great WOW customer content.

4:31 — If you want people to talk about your brand, you need to be prepared to capture and share it online.

4:35– To build incredible WOM you need to WOW customers. Listen to your community and see how you can help them with great customer service. This creates great WOM opportunities.

4:38– Social media gives us the opportunity to find out what people are saying and gives you the chance to WOW them.

4:39– Social media let’s you MAKE IT HAPPEN! You can talk about wanting to having great customer service, but social media let’s us listen and make it happen for customers.

4:43– Social media is giving Domino’s the chance to engage with customer generated content and share that with our communities.

4:44– Social media has given Domino’s Chicago the chance to engage and share the LOVE.

4:46– Selling pizza for $1.00 won’t make you a lot of money, but a couple of free pizza’s can generate a large amount of WOM.

4:48– Give people WOW content and they will share it!

4:48– Don’t be a brand that is boring, create stuff that gets people talking! This gives people a reason to talk about your company.

Q & A

Since you are not associated with all Domino’s in Chicago are you worried about taking other franchises business?

No, I’m working to build a strong brand awareness for all of Domino’s.

How have you worked with Domino’s as a culture to build social media?

I’ve been using social media for many years. Domino’s sorta uses my experiences as a guide to see what worked and what didn’t work.

How do you use social media for customer service?

Social media has given us the chance to listen to what customers are saying and to continue to WOW.   It also gives me the chance to talk to customers and help them from anywhere.



About Joseph Holguin

Joseph is an Austin transplant from the dry desert of New Mexico. He spends countless hours on social networks and enjoys helping businesses grow via social media. Offline he enjoys mountain biking and eating tacos, but eventually those experiences are shared online too.

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