Amazing things happen in your store and at your company all the time. But it’s not always easy to spread those amazing stories to everyone else. One way to do it: Give those stories a visual cue. Put something on the wall that starts conversations. Here’s one inspiring example: At Rosa’s Fresh Pizza in Philadelphia,…
Tag Archives: pizza
WOM Tip #298: Make invisible stories visible
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WOM Tip #161: Join the conversations people are already having
It’s hip to be a startup these days. Everyone’s in love with the idea of up-and-coming businesses people talk about at SXSW and scrappy companies with change-the-world kind of goals. Domino’s is by no means a startup. But to get in on the conversation, they recognized something important about their customers: A lot of them…
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WOM Tip #166: Use small stuff to make big impressions
While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make for great opportunities to let your personality shine through and start word of mouth. Lots of companies use coupons and discounts — but…
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Case Study: Domino’s
4:30 — Kurt Vanderah introduces Domino’s Chicago Marketing Mind, Ramon De Leon. 4;32– We start off the talk with video examples great WOW customer content. 4:31 — If you want people to talk about your brand, you need to be prepared to capture and share it online. 4:35– To build incredible WOM you need to WOW…
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