Tag Archives: pizza

WOM Tip #298: Make invisible stories visible

Amazing things happen in your store and at your company all the time. But it’s not always easy to spread those amazing stories to everyone else. One way to do it: Give those stories a visual cue. Put something on the wall that starts conversations. Here’s one inspiring example: At Rosa’s Fresh Pizza in Philadelphia,…

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WOM Tip #161: Join the conversations people are already having

It’s hip to be a startup these days. Everyone’s in love with the idea of up-and-coming businesses people talk about at SXSW and scrappy companies with change-the-world kind of goals. Domino’s is by no means a startup. But to get in on the conversation, they recognized something important about their customers: A lot of them…

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WOM Tip #166: Use small stuff to make big impressions

While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make for great opportunities to let your personality shine through and start word of mouth. Lots of companies use coupons and discounts — but…

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Case Study: Domino’s

4:30 — Kurt Vanderah introduces Domino’s Chicago Marketing Mind, Ramon De Leon. 4;32– We start off the talk with video examples great WOW customer content. 4:31 — If you want people to talk about your brand, you need to be prepared to capture and share it online. 4:35– To build incredible WOM you need to WOW…

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5 tips from Domino’s Ramon De Leon on how to engage in online conversations about your brand

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Ramon De Leon is the pizza guy to know in Chicago. He’s the marketing mind behind six Domino’s franchises in the city, and he’s phenomenal…

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How Ramon De Leon Engages in the Nonstop Online Conversation About Domino’s

Domino’s marketer Ramon De Leon has one goal: To get people addicted to the Domino’s experience. In this case study, Chicago Domino’s Marketing Mind Ramon De Leon runs through 79 slides of how he is constantly engaging his fans about their Domino’s pizza experience. Ramon shares everything from how he monitors online conversations, fun ways…

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