[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A little competition, whether it’s between your customers or your actual competition, is a great way to start conversations. Here are three ways to…
Tag Archives: Domino’s
WOM Tip #161: Join the conversations people are already having
It’s hip to be a startup these days. Everyone’s in love with the idea of up-and-coming businesses people talk about at SXSW and scrappy companies with change-the-world kind of goals. Domino’s is by no means a startup. But to get in on the conversation, they recognized something important about their customers: A lot of them…
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Case Study: Domino’s
4:30 — Kurt Vanderah introduces Domino’s Chicago Marketing Mind, Ramon De Leon. 4;32– We start off the talk with video examples great WOW customer content. 4:31 — If you want people to talk about your brand, you need to be prepared to capture and share it online. 4:35– To build incredible WOM you need to WOW…
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Word of Mouth Tip #151: Go the extra mile
Companies who consistently go out of their way on behalf of their customers are the ones everyone loves to talk about. More than stunts, fancy website widgets, the latest social media tools, or sophisticated marketing techniques — a dedication to delivering amazing experiences for your customers is still the best way to earn real word…
