The Word of Mouth Crash Course was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day. And thanks to the help of our official (and truly talented) live bloggers — Connie Reece, Eric Highland, James Dalman, Joseph Holguin, Wesley Faulkner, and Yola Blake — we’ve…
Live coverage recap from yesterday’s Word of Mouth Crash Course
How Headsets.com grew from zero to $30 million with word of mouth
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is entrepreneur Mike Faith, whose Headsets.com has grown from…
Social Media Meets Word of Mouth with Andy Sernovitz and Dave Kerpen — Free webinar, April 20
Join our CEO Andy Sernovitz and Dave Kerpen, CEO of Likeable Media, for a free webinar this Friday, April 20. Together they’re going to talk about the fundamentals of word of mouth marketing and how social media tools can help amplify these conversations. You’re going to learn how to identify your talkers, how to give them…
How to work with influential talkers
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Jake McKee, Co-Founder and Chief Innovation Officer at Ant’s Eye View, is part…
Free download: The Four Rules of Word of Mouth Marketing
Being a great word of mouth marketer doesn’t require an advanced degree, a big budget, or a ton of resources. Just focus on these four simple rules and you’ll get a bunch of happy customers talking about you, for free, forever. The rules: Be interesting. Nobody talks about boring companies. Make it easy. Word of…
3 ways Headsets.com changed their culture to focus on earning word of mouth
Market research on the customer base of my business, Headsets.com, tells me that we earn over 9% of our new business through word of mouth recommendations (WOM). When you consider that most companies’ bottom line profit is less than 9% of sales, that’s an important slice of income. Our WOM strategy began in 2000. We…
The Five Ts of Word of Mouth
Here it is: Our all-time most downloaded guide on the fundamental elements behind every great word of mouth marketing campaign.
How Movember raised over $100 million in 30 days with word of mouth marketing
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. One of our speakers is Movember’s Kory Klem. Kory will be talking about…