How to work with influential talkers

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

Jake McKee, Co-Founder and Chief Innovation Officer at Ant’s Eye View, is part of our amazing lineup. Jake’s teaching our class on how to work with influential talkers and is going to walk through how to identify, reach out to them, and inspire them to talk about you.

As a preview, interviewed Jake and asked for some tips on how to reach out and work with influential talkers. A few of the things Jake covered:

  • What the biggest mistake most people make in working with influential talkers.
  • Why it’s important to get the “marcomm” mindset when reaching out to influencers.
  • Why the iPhone 1 launch is Jake’s all-time favorite word of mouth story.

Listen to Jake’s interview:

Register and learn more about the Word of Mouth Crash Course: Click here

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