Free download: The Four Rules of Word of Mouth Marketing

Being a great word of mouth marketer doesn’t require an advanced degree, a big budget, or a ton of resources. Just focus on these four simple rules and you’ll get a bunch of happy customers talking about you, for free, forever.

The rules:

  1. Be interesting. Nobody talks about boring companies.
  2. Make it easy. Word of mouth is lazy.
  3. Make people happy. Happy customers are your greatest advertisers.
  4. Earn trust and respect. You don’t get good word of mouth without respect.

With these simple guidelines (along with a few examples of how brands like Apple, Target, and Southwest Airlines follow them), you’ll learn the fundamentals behind being remarkable and how to help fans tell your story.

Fill out this form and we’ll send it straight to your inbox.






We will never, ever release your email. (Privacy Policy)

Tags: , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More