Free download: The Four Rules of Word of Mouth Marketing

Being a great word of mouth marketer doesn’t require an advanced degree, a big budget, or a ton of resources. Just focus on these four simple rules and you’ll get a bunch of happy customers talking about you, for free, forever.

The rules:

  1. Be interesting. Nobody talks about boring companies.
  2. Make it easy. Word of mouth is lazy.
  3. Make people happy. Happy customers are your greatest advertisers.
  4. Earn trust and respect. You don’t get good word of mouth without respect.

With these simple guidelines (along with a few examples of how brands like Apple, Target, and Southwest Airlines follow them), you’ll learn the fundamentals behind being remarkable and how to help fans tell your story.

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