Andy Sernovitz is our CEO here at WordofMouth.org, and he’s big on love. Specifically, the love that companies can earn from their customers. His big idea: Happy customers are your greatest advertisers. And when we dedicate ourselves to earning their respect and recommendation, amazing things happen. Andy is giving a keynote at our Word of…
Tag Archives: word of mouth training
How to create buzzworthy topics
When you create irresistibly interesting content, your fans will do your advertising for you, for free, forever. They’ll share it, talk about it, and spread your message to the ends of the earth. You can do this, and John Moore will teach you how. John is part of our all-star lineup for our Word of…
How Fiskars created their incredible fan community
Back in 2005, Fiskars — the 360-year-old brand that’s famous for their orange-handled scissors — did a brand audit. They asked customers to describe what beverage and snack they were like, and when the responses of “milk” and “saltine crackers” came in, they knew they had some work to do. To help turn it around,…
Video: How to get people talking offline
Geno Church of Brains on Fire shares classic, offline word of mouth techniques to earn fans and get them talking.
Upcoming GasPedal events
9/29 Mahalo: A private conversation with Jason Calacanis (Member-only call) Click here 10/1 Cisco and SMBC: Stepping up your company’s social media learning curve (Public call) Click here 10/8 Mayo Clinic: Growth and new applications in social media (Public call) Click here 10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here 10/22…
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