Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…
Tag Archives: social media
How Yahoo! is advancing their social media strategy
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How Rogers Communications turns critics into fans
Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…
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Blog, Crash Course Live
May 10, 2012
Andy Sernovitz: How to stay ethical and out of trouble
11:55 — Cale Johnson introduces WordofMouth.org‘s CEO, Andy Sernovitz. 11:55 — 11:56 — It’s all about trust. 11:57 — This is the basis that all your social media efforts are based on. 11:58 — Disclosure – The difference between honesty and sleazery. 11:59 — THIS IS THE LAW! 12:00 — This is not a new…
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Blog, Crash Course Live
May 10, 2012
Dave Kerpen: How to be amazing in social media
10:15 — Erin McDaniel introduces Likeable Media‘s CEO, Dave Kerpen. 10:17– Social media is not free, and will not bring you instant results. Imagine it as a cocktail party that gives you the opportunity to have conversations with people and build relationships. Social media also can’t make up for bad products or services. 10:20– 50% of all communication…
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Blog
April 11, 2012
Learn to master Google+ and word of mouth marketing with Guy Kawasaki and Andy Sernovitz (and get two free books!)
Join authors Guy Kawasaki and Andy Sernovitz (WordofMouth.org’s CEO) for a live webinar on April 16: Live Teleconference: Master Google+ and Word of Mouth Marketing Everyone gets a copy of Andy’s book "Word of Mouth Marketing" and Guy’s "What The Plus+" — his new guide to mastering Google+. In this ultra-fast and straightforward call, you’re…
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Blog
April 4, 2012
Research: How Gen-Y consumers use word of mouth and social media to make purchase decisions
By Dan Schawbel
While the battle for the hearts and spending power of Gen-Y rages on, some interesting studies have come out that bring new marketing information to light. It’s clear that while Gen-Y is heavily entrenched in the digital age, word of mouth marketing is still king of the hill. A “like” isn’t the same as a…
Blog
March 26, 2012
How to be amazing in social media
Social tools can be incredibly powerful at amplifying the word of mouth conversation about you. Or they can be confusing, overwhelming, and huge time sucks. Which tools should you use? How do you use them efficiently and effectively? What the hell is Pinterest? Learn all this from Dave Kerpen. Dave is part of our all-star…
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Blog
March 22, 2012
How to join conversations about your brand
When people are talking about you, it’s OK to participate. In fact, it’s expected. A great response program can turn around any bad conversations and amplify the good ones. But how do you develop a great response program? How do you know which conversations to respond to and which to ignore? How do you help…
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