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About Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen-Y research and management consulting firm that publishes data, analysis, and insights on Generation Y (born between 1982 and 1993) workforce management and consumer trends. Subscribe to the Premium Gen-Y subscription portal for exclusive content and whitepapers.

Research: How Gen-Y consumers use word of mouth and social media to make purchase decisions

While the battle for the hearts and spending power of Gen-Y rages on, some interesting studies have come out that bring new marketing information to light. It’s clear that while Gen-Y is heavily entrenched in the digital age, word of mouth marketing is still king of the hill. A “like” isn’t the same as a…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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