Tag Archives: social media

Support your spontaneous word of mouth

When you see people talking about you, run with it. Check out how Google did it: Not too long ago, one of the Gmail engineers broke out her vinyl cutter and made some Gmail m-velope stickers. Pretty soon, they were pasted to our desks, stuck on our laptops, and adorning the walls around the office….

Read More Comments Off on Support your spontaneous word of mouth

Word of Mouth Geniuses of the Week

Josh Klein, guest blogger on Drew’s Marketing Minute"Steve Carell on Bad Advertising"Josh contributes to Drew McLellan’s blog with an analogy from the movie "Anchorman". Better yet, he makes it work. An excellent look at what it takes to create a message that cuts through. (link) Patrick Byers, The Responsible Marketing Blog"A Word of Mouth Campaign…

Read More Comments Off on Word of Mouth Geniuses of the Week

Word of Mouth Geniuses of the Week

Mitch Joel, Six Pixels of Separation"The Secrets of Self-Promotion — Courtesy of Wired Magazine"     Mitch looks at a Wired Magazine piece as a precursor to the inevitable: why word of mouth will become all the rage (that is, if it’s not already there, judging by the success of the subject in the piece). (link)…

Read More 1 Comment

Word of Mouth Geniuses of the Week

Jennifer Leggio, ZDNet Feeds"Firefox 3 and Community – How Mozilla used social networking to set a world record"      It’s amazing enough to have eight million downloads of your product … but even more amazing to get that many within one day. Jennifer details how word of mouth was an integral part of the success….

Read More 3 Comments
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More