11:55 — Kurt Vanderah introduces Bazaarvoice‘s Client Partner & Social Commerce Strategist, Ian Strain-Seymour. 11:56 — Why do we want reviews? “They are table stakes fror brands and retailers.” They establish authenticity. 11:59 — How do you get reviews? “You have to ask. We haven’t found anything more effective than emailing the consumer shortly after…
Tag Archives: reviews
Ian Strain-Seymour: How to get great reviews
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Video: How to respond to online feedback, posts, comments, and reviews
The more you respond to online conversations about you, the better and more frequent those conversations get. It’s one of the fundamental skills of being a great word of mouth marketer. Anyone can push stuff out there — that’s usually called advertising. But a great marketer will thank the fans, help customers with problems, and…
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WOMMA and Bazaarvoice team up to establish stronger standards for authentic reviews
Word of mouth is based on trust. This foundation is what separates word of mouth from all other forms of marketing – and it’s this trust that’s so important to protect. That’s why WOMMA and Bazaarvoice’s partnership to develop new industry standards to strengthen the integrity of consumer-generated reviews is so inspiring. From their press release:…
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5 real-life examples of how to convert almost any situation into positive word of mouth
Simplicity Sofas is a furniture manufacturer who sells products direct to consumers through our website. Our marketing program relies heavily on word of mouth. We routinely convert problems, mistakes, unreasonable demands, surprise gifts, routine procedures, and anything else that happens into opportunities to amaze and delight our customers. Since we conduct our business through e-commerce,…
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