[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Last week we talked about how to get more testimonials. This week, it’s all about how to find…
Tag Archives: reviews
Yelp’s Kevin Lee on how to work with online reviews — live Word of Mouth Supergenius preview
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…
Read More
Comments Off on Yelp’s Kevin Lee on how to work with online reviews — live Word of Mouth Supergenius preview
Word of Mouth Research: Moms trust strangers 12 times more than advertising
According to a survey of online moms by review site EXPO and highlighted by eMarketer, online moms doing product research trust consumer reviews and descriptions nearly 12 times more than that of manufacturer descriptions. Findings from the survey: 92% of moms trust the description provided by consumer reviews over manufacturer descriptions More than 80% of moms…
Read More
Comments Off on Word of Mouth Research: Moms trust strangers 12 times more than advertising
Case Study: The Land of Nod — live from Word of Mouth Supergenius
2:20 — Jim Lovelady introduces Bazaarvoice’s Sam Decker and Michelle Kohanzo of The Land of Nod. 2:21 — Sam: We have 20 minutes to present, and so it’s kind of hard to get to know everyone. Sam says hello to the audience and talks about how important it is to build a relationship with your…
Read More
Comments Off on Case Study: The Land of Nod — live from Word of Mouth Supergenius
Issue #143: Don’t let your word of mouth walk out the door
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You’ve got a much better shot at getting fantastic, in-the-moment testimonials and reviews if you ask for…