Tag Archives: reviews

Getting great reviews is easier than you think

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” You can’t get awesome reviews without being awesome First and foremost, you need to be a great business that sells something fantastic. No amount…

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How are you generating word of mouth?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Research tells us that there is no more compelling way to drive sales than word of mouth marketing. This isn’t new news. We’ve always valued what our neighbors, friends and family had to say. It reduces the risk of buying…

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Video: How to get great reviews, by Ian Strain-Seymour

Outstanding customer reviews are a great way to establish authenticity and trustworthiness for your business. But how do you get reviews? Well, for starters, just ask. One of the most common mistakes in word of mouth marketing is forgetting to ask customers to leave a review. From there, try a couple other techniques that will…

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Word of Mouth Tip #102: Put customer love where everyone can see it

It’s a great feeling when a customer sends you a nice note saying how much they love you. But most businesses tuck that note or email away somewhere, where it never sees the light of day (or any potential customers). Instead, put your quiet customer love out there — where the whole world can see…

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Word of Mouth Tip #24: Ask for feedback after every sale

Always, always, always ask for feedback. Do it after every sale. Include it with your invoices, your product shipments, or your follow-up calls to clients. Doing this will help you: Identify problems early — if something is broken, how will you know unless you ask? Give angry customers a place to vent — give them…

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Word of Mouth Tip #137: Short-term negative feedback is worth the long-term trust

It’s tempting to hide the negative feedback, the lousy reviews, and the tough criticism. But instead of trying to hide it (which is impossible anyways), a better option is feature it, respond to it, or explain how you’re incorporating the feedback into future products. The negative stuff might cost you a few sales today, but…

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6 ways big brands are earning word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth isn’t just something for quirky small businesses, hot startups, or solo entrepreneurs. Some of the biggest and most legendary brands in the…

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Don’t wait for word of mouth

What are you doing to generate word of mouth? We all know how awesome word of mouth is. We know it beats any mode of advertising and that over 90% of consumers say it’s the most compelling factor in their decision to buy. We all want it. We want our customers to go skipping down…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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