[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]
Whether you’re a one-location store or a national retail chain, you can have amazing word of mouth. How to get started:
1. Give them something to share
2. Give them a reason to bring a friend
3. Give them the chance to leave a review
1. Give them something to share
Never let a customer walk out the door without offering them something to share. Think practical — like coupons, catalogs, and samples. But also try the fun stuff, like stickers, posters, pins, and buttons.
2. Give them a reason to bring a friend
You’re doing all that work to get a customer in the door — with just a little more effort, maybe you could get their friends too. Events like REI’s evening and weekend classes or the group rides that local Harley-Davidson dealerships coordinate are great at this. And don’t forget the classics — things like group discounts and multiple coupons that have to be used at the same time.
3. Give them the chance to leave a review
Too often the only way for a customer to leave feedback for a retailer is to go online and post a negative review. Head off that negative word of mouth and encourage more happy customers to leave reviews by making it really easy. Give out lots of feedback and comment forms — and don’t forget that checkbox that says, “Yes, I give permission to use my comments in your marketing materials.”
Comments