All word of mouth starts with a topic of conversation. People talk because they have something interesting to talk about. And that’s where you come in — it’s your job to give customers a story worth sharing with others so that your message can be more easily spread. In the video below, Brand Autopsy’s John…
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John Moore: How to create buzzworthy topics
9:35 — Erin McDaniel introduces Brand Autopsy‘s Marketingologist, John Moore. 9:36 — John Moore gets his marketing background from Starbucks and Wholefoods. 9:38– It’s important not to create “buzz” which is short term for your brand, but to create long lasting conversation through “talkable” marketing. 9:40– People talk because they have something interesting to talk about….
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How to create buzzworthy topics
When you create irresistibly interesting content, your fans will do your advertising for you, for free, forever. They’ll share it, talk about it, and spread your message to the ends of the earth. You can do this, and John Moore will teach you how. John is part of our all-star lineup for our Word of…
Becoming a Talkable Brand, presented by John Moore
This presentation is from Marketingologist John Moore about the breakdown of “WOM-ology” and how to make your brand word of mouth-worthy. Sure, advertising will promote your product, and people may talk about a brilliant advertising campaign, but they will never advocate an ad the way they advocate a product they love. A few of the…
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How to Create Buzzworthy Topics — live from Word of Mouth Supergenius
As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius class, “How to Create Buzzworthy…
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John Moore: How to Create Buzzworthy Topics — live from Word of Mouth Supergenius
9:35 — Bergen Anderson introduces John Moore, WOM Enthusiast for the Word of Mouth Marketing Association. 9:36 — John Moore begins talking about generating buzz, despite disliking the actual term buzz. 9:38 — 14,600 days is the average life expectancy of a Fortune 500 business. 40 years total. 9:39 — 3,100 days is the average…
How to create buzzworthy topics — live with WOMMA’s John Moore
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…
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11 ways a burger company gets people talking
From John Moore of Brand Autopsy we see how Austin, Texas burger joint Mighty Fine Hamburgers creates word of mouth through what he calls, “evolutionist WOM” — no big tricks, just being remarkable in lots of small ways. He highlights 11 ways the company gets people talking about them, including: The theater involved in making…
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