Supergenius Live
Events, Supergenius Live July 22, 2010

36 fantastic tweets from Word of Mouth Supergenius

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We are amazed by all of the ideas shared at Word of Mouth Supergenius throughout the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. (Live coverage available here.) A big thanks to everyone who came and helped make the event so fantastic — and an extra thanks to those who…

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Events, Supergenius Live July 21, 2010

Live coverage recap from yesterday’s Word of Mouth Supergenius

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Word of Mouth Supergenius was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day. And thanks to the help of our official (and truly talented) live bloggers — Howard Greenstein, Tish Grier, and David Polinchock — we’ve got great live coverage from the day’s…

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Events, Supergenius Live July 20, 2010

Case Study: California Tortilla — live from Word of Mouth Supergenius

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4:30 — Kurt Vanderah introduces California Tortilla‘s Stacey Kane. 4:31 — “All I ever needed to know about customer engagement I learned from Howard Stern.  He built his audience one person at a time.” Stacey is talking about the process they used when deciding to introduce a new menu for California Tortilla and how she…

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Events, Supergenius Live July 20, 2010

Case Study: Dell — live from Word of Mouth Supergenius

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3:50 — Kurt Vanderah introduces Dell‘s Caroline Dietz. 3:51 — Caroline: Trying to tell a different story than what you’ve already heard in the past. I’ve been at Dell for 7 years. For the last 4 years, I’ve been solely on social media and community teams. Social media is a journey — you learn along…

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Events, Supergenius Live July 20, 2010

Case Study: charity: water — live from Word of Mouth Supergenius

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4:30 — Cale Johnson introduces charity: water‘s Paull Young. 4:31 —  How we’re using the power of birthdays to solve the world’s water problems. 4:32 — The organization is 4 years old. September 7, 2006. Scott Harrison’s birthday in NY. He was a night club promoter – getting paid to promote alcohol brands. 4:33 —…

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Events, Supergenius Live July 20, 2010

Case Study: Estee Lauder — live from Word of Mouth Supergenius

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3:50 — Peter Waldheim introduces Bazaarvoice‘s Sam Decker and Estee Lauder Companies‘ Marisa Thalberg. 3:51 — Sam kicked off the session that had some great information about how to really get buy-in at the corporate level.  Without the kind of buy-in that Sam and Theresa spoke about, I think that it’s very hard to get companies to…

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Events, Supergenius Live July 20, 2010

Case Study: Gevalia — live from Word of Mouth Supergenius

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3:50 — Bergen Anderson introduces Kraft‘s Dana Vogel. 3:51 — “I know it’s late in the day, so everybody could use a cup of coffee. That’s my joke!” 3:52 — A little about Gevalia, we’re direct to consumer. We’re not sold on the shelf, only through direct mail or print ads. As a subscription based…

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Events, Supergenius Live July 20, 2010

Case Study: Intuit — live from Word of Mouth Supergenius

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2:50 — Kurt Vanderah introduces Ant’s Eye View‘s Kira Wampler. 2:51 — Was at Intuit for 6 years, until 3 months ago. Accountants not only buy from us, they’re responsible for recommending 40% of our business. I became responsible for figuring out how to measure this, and became our first WOM person, in charge of…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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