11 ways a burger company gets people talking

From John Moore of Brand Autopsy we see how Austin, Texas burger joint Mighty Fine Hamburgers creates word of mouth through what he calls, “evolutionist WOM” — no big tricks, just being remarkable in lots of small ways.

He highlights 11 ways the company gets people talking about them, including:

  • The theater involved in making your burger
  • The unique hand cleaner “jacuzzi”
  • The fun language (Yeller = mustard, red = ketchup)

The Lesson: While fun stunts are great for sparking conversations, nothing beats being genuinely remarkable.

See John’s full post here.

Tags: , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More