This is a guest post from Ian Greenleigh — Bazaarvoice’s Manager of Content and Social Strategy and author of the upcoming book The Social Side Door. The topic of influencers usually focuses on tools more than strategies. Klout, for instance, is not a strategy, it’s a tool that tends to dominate any discussion of influencer discovery and…
Tag Archives: influencers
The Talker Profile Worksheet
Use this worksheet to help you focus on the motivations and influencers of a single group of talkers.
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Jake McKee: How to work with influential talkers
9:35 — Kurt Vanderah introduces Ant’s Eye View‘s Co-Founder and Chief Innovation Officer, Jake McKee. 9:36 — Let’s define an influencer – Boom. An influencer is a person in a short or long-term relationship with a company who helps them drive the company’s biz objectives forward while enjoying the process. They are leaders of a…
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How to work with influential talkers
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Jake McKee, Co-Founder and Chief Innovation Officer at Ant’s Eye View, is part…
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Video: How to work with influential talkers
Ant’s Eye View’s Jake McKee walks us through how to identify, reach out to, and inspire influencers to talk about you.
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WOM Tip #80: Encourage fans to tell celebrities about you
Influential talkers like celebrities can give you a significant word of mouth boost. Jimmy Kimmel introduced us to Rebecca Black, PETA has long used celebrities to promote their cause, and Oprah’s list of “Favorite Things” is legendary for popularizing products. But celebrities can be very difficult to reach. So difficult, you’re typically better off focusing…
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Word of Mouth Tip #107: Your best talkers aren’t always your best customers
Great talkers aren’t necessarily big spenders or loyal customers. Take 15 minutes today to try this: Look for a group of talkers who have never spent a dime with you. They’re journalists, analysts, doctors, teachers, mechanics, bartenders, barbers, plumbers, waiters — they’re people who talk to your customers every day. How a word of mouth…
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