Word of Mouth Tip #107: Your best talkers aren’t always your best customers

Great talkers aren’t necessarily big spenders or loyal customers. Take 15 minutes today to try this: Look for a group of talkers who have never spent a dime with you.

They’re journalists, analysts, doctors, teachers, mechanics, bartenders, barbers, plumbers, waiters — they’re people who talk to your customers every day.

How a word of mouth supergenius does it:

Few people talk to more travelers and tourists than cab drivers. They’re among the first people asked for hotel, restaurant, and shopping recommendations.

Chicago’s Hotel Palomar found a simple way to show these influential talkers some love: Every so often, hotel employees set up a stand in front of the hotel to hand out free coffee and donuts to passing taxi drivers.

2010-04-02 08.50.13

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