This is a guest post from Ian Greenleigh — Bazaarvoice’s Manager of Content and Social Strategy and author of the upcoming book The Social Side Door. The best company blogs don’t know they’re company blogs. They hold their own when compared to the blogs of any type. They aren’t weighed down by the jargon and promotional language…
Archive by Author
Ian Greenleigh is a social media strategist and blogger. His words and ideas have been featured in Seth Godin’s The Domino Project, BrianSolis.com, AdAge.com, Jay Baer’s Convince and Convert, Jason Falls’ Social Media Explorer, MarketingProfs, Social Media Today, The iStrategy Blog, and many other outlets. He is currently writing a book titled The Social Side Door: How social media has rewritten the rules of access and influence forever. Since March of 2010, he has worked as Bazaarvoice’s Manager of Content and Social Strategy. Read more of his work on Bazaarblog and Dare to Comment.
Companies: Stop blogging like you’re Kim Kardashian
Read More
Comments Off on Companies: Stop blogging like you’re Kim Kardashian
Five ways to change your “relationship status” with influencers
This is a guest post from Ian Greenleigh — Bazaarvoice’s Manager of Content and Social Strategy and author of the upcoming book The Social Side Door. The topic of influencers usually focuses on tools more than strategies. Klout, for instance, is not a strategy, it’s a tool that tends to dominate any discussion of influencer discovery and…
