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About Spike Jones

Spike Jones is a results-proven communications professional, specializing in digital and offline word of mouth marketing. With more than 15 years of experience, the career path goes something like this: Baylor University; a decade at Brains on Fire; SVP of the Customer Experience team at Fleishman-Hillard; Group Director, Engagement at WCG; and now SVP, Managing Director SW Region at Edelman Digital. Spike is also a co-author of the book Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements.

Companies: Stop blogging like you’re Kim Kardashian

This is a guest post from Ian Greenleigh — Bazaarvoice’s Manager of Content and Social Strategy and author of the upcoming book The Social Side Door. The best company blogs don’t know they’re company blogs. They hold their own when compared to the blogs of any type. They aren’t weighed down by the jargon and promotional language…

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Five ways to change your “relationship status” with influencers

This is a guest post from Ian Greenleigh — Bazaarvoice’s Manager of Content and Social Strategy and author of the upcoming book The Social Side Door. The topic of influencers usually focuses on tools more than strategies. Klout, for instance, is not a strategy, it’s a tool that tends to dominate any discussion of influencer discovery and…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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